Having Your Own SMS System VS White Label SMS Reseller Programs Pros & Cons

Having Your Own SMS System VS White Label SMS Reseller Programs Pros & Cons

White Label SMS Reseller:

Nowadays large to small SMS companies can offer you white label reseller program AKA SAAS “Software as a service” either entirely free to setup and use as long as you are buying SMS from them or for an upfront or monthly fees, the white label reseller program basically allows you to rebrand the provider SMS platform “SMS web software” with your own logo and contact details and map it to your own domain name or let you setup a sub domain on their own domain so you can resell their services to your clients.

If you Google “White Label SMS Reseller Programs” you will so many examples

Pros:

-        Easy and fast to start

-        Low startup capital

-        No technical knowledge needed to manage and configure hosting of SMS servers

Cons:

-        If your provider server goes down you can do nothing but wait till they fix it

-        All your customers data is at their hands you can’t make a backup of all your clients all at once you will have do to that manually one by one

-        If your provider suddenly change the pricing policy in a way that is not in your favor you can find yourself losing money as you already have contracts with your clients

-        If you want to move to another provider white label program you will have to recreate all your clients accounts one by one and you will have to introduce the new interface to your clients which is not always an easy task as user interface and options may completely differ

-        If you manage to get a big client who has specific needs that’s is not available on your white label platform all you can do is ask your provider if they can provide it and just wait and wish they do it for you or you may be asked for high customization fees, and usually such providers don’t like to do custom customizations to their platform.

-        Not all providers give you free setup and if they do you will not end up having competitive pricing.

-        It happened to me one time that my provider was upgrading their platform and their developer forgot to update the reseller accounts customization ( logo, color theme, contact information etc..) instead the provider default look and contacts was shown to my customers and I lost many clients because of that.